There are so many conflicting opinions on
health, wellness and fitness. One of the questions we get all the time is ‘Do I
really need to take a supplement?’

We can’t give you a straight yes or no
answer – that’s for your health professional to give an opinion on. But we can
tell you why we think supplements have an important role in health.

Most Diets Are Low In Nutrients

The average Western diet is full of a lot
of things, but essential vitamins and minerals is not one of them. The same can
be said of almost any weight loss diet you might be following.

Our modern lifestyle means that we get
plenty of the macro-nutrients – protein, fat and carbohydrate – but almost none
of the micro-nutrients in sufficient dosages.

We have overall low intakes of fiber,
minerals such as magnesium, vitamins such as B group vitamins, and antioxidants
– all thanks to our low intake of fruit
and vegetables.

People who follow low fat diets are also at a much higher risk of being deficient
in fat-soluble nutrients such as vitamin A, E, D and K and certain

Most Foods Are Lower In Nutrients
Than They Were

We have recommended intakes of fruits,
vegetables and other foods that should give us sufficient nutrition. But what
if our foods are less nutritious than we think?

It’s scary, and it’s true. Due to the way
that intensive farming methods work the land and deplete the soils, our food
now holds fewer vitamins and minerals than it did 100 years ago.

Essential nutrients such as zinc, selenium
and magnesium are significantly lower in crops than what they were in the 1960s
or earlier. Combined with the processing methods and long periods of storage
that reduce nutrient content, it’s no wonder why we’re all getting sicker.

More Nutrients Are Required For
Chronic Health Conditions

Governments around the world recommend
intake of vitamins and minerals at a particular amount that should be enough
for the average healthy person. But what about those who aren’t healthy?

When we are sick, whether it be a cold or
cancer, our bodies require more nutrients in order to perform the healing that
we need. Antioxidants, anti-inflammatory nutrients and minerals are just some
of the more commonly depleted nutrients in people who are unwell.

If you’re only getting the amount needed for a healthy person, it may mean you
don’t recover quickly, or at all, from a chronic condition.

The majority of people with a chronic condition most likely will need
supplements to supply the necessary amounts for healing and recovery.

Supplements Can Take Your Health To
The Next Level

Even if you were to consistently hit the
RDAs for all of the nutrients required for health, you still might just enjoy
average health. But what if you could take it up a notch, and power up your
well-being to the next level?

For people who want to maintain weight with
minimal effort, improve sports performance, slow down the ageing process, or
even prevent future disease, extra nutrients are required.

Sure, you could eat all of those extra nutrients via food – but it would become
a full-time job to juice, blend and cook enough food. In all likelihood, you’d
most likely end up bloated and putting on weight due to the excess calories.

Supplements are a fantastic option for bringing in extra nutrients,
antioxidants and more that can benefit health and well-being without needing to
eat a dozen pounds of produce every day.

So are you ready to take your next step
towards optimal health? Have a look at our range of
supplements and see which supplements
might fit your health and well-being goals.

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